Media Technology MSc

MSc Thesis


Say Cheese! Taking Pictures in the Rijksmuseum


Andrés Pardo Rodríguez




Technology is strongly mediating museum visits nowadays. The usage of interactive installations, social networks, tablets, touch screens, smart phones and applications are just some tools used to enhance the museum experience, while at the same time they are considered as efficient vessels for transmitting knowledge. In this case technology is often seen from an utopian point of view as something that would solely be beneficial, and thus fosters the museum experience. However, the usage of certain devices may produce unintended distractions. The museum experience is not only shaped by the information and activities provided by the institution, but it is strongly molded as well by the use of personal devices — like smartphones, that are used to take pictures. This last issue is something that has not been deeply analyzed. It is for this reason that this paper seeks to answer the following research question: How is the making of pictures mediating the museum experience in The Rijksmuseum Amsterdam, and what happens with the images after the shooting?

Full Reference

Andrés Pardo Rodríguez, "Say Cheese! Taking Pictures in the Rijksmuseum", Master's Thesis for the Media Technology programme, Leiden University (The Netherlands), 2014