Bring you closer to me: Does visually co-located video-mediated-communication draw more attention to the conversation?
This research focused on the visual factor of the background in video-mediated communication (VMC). Regarding its influence on people’s attention level and the feelings of closeness. Subjects in the experimental group had an online simulated VMC with the speaker whose background was visually co-located with the subjects’. A total of 32 subjects were evaluated on the level of attention and closeness between the speaker and the subjects. Descriptive results showed that participants of the visually co-located VMC condition performed better in attention level and had closer feelings toward the speaker than those in the control group, without a synchronized background setting. However, these results did not reach statistical significance. Thus, the effect of a synchronized background in VMC remains unclear. Future research should work on a long-term (i.e. months) experiment to see if there is any effect that requires time to reveal and furthermore, work on a clearer, less distracted research methodology.
Pinhsien Lee, "Bring you closer to me: Does visually co-located video-mediated-communication draw more attention to the conversation?", Master's Thesis for the Media Technology programme, Leiden University (The Netherlands), 2018