Media Technology MSc

MSc Thesis


Does the Data Doppelgänger Reside in The Uncanny Valley?


Marjolijn Ruyg




Data accumulation by (self-)tracking creates a new type of identity that mirrors, resembles, reflects, mediates and interacts with the user being tracked (data doppelgänger). This paper uses textual analysis and an empirical study to discuss whether the ‘uncanny’ emerges when our data doppelgänger doesn't resemble our understanding of ourselves. Furthermore it examines what kind of conditions are required in order to (not) let the uncanny (valley) emerge in real-time data-driven storytelling for mobile devices in the case that the main character of the narrative is the data double of the reader.


Full Reference

Marjolijn Ruyg, "Does the Data Doppelgänger Reside in The Uncanny Valley?", Master's Thesis for the Media Technology programme, Leiden University (The Netherlands), 2016