Media Technology MSc

MSc Thesis


Title

Talking in Circles: A Communication Experiment on the Effects of Direct Visual Feedback-Loops on Group Dynamics

Student(s)

Terrence Letiche

Year

2014

Abstract

Talking in Circles (TiC) is a new technology experiment, conducting explorative research based on the concept of “breaching” termed by Garfinkel in 1967, which relates to projects like Reflect (2008), Lego Serious Play (1999) and Simulation (2014). The goal is to investigate: What effect does a real-time technological feedback loop, evaluating participation, have on the dynamics of a group discussion? TiC does this by means of an interactive feedback loop, controllable by the participants through foot pedals. Evaluation is visualized by circles projected onto the surface of the discussion table. Studied is: What effect does seeing an evaluative reaction of one’s participation in real-time have on the group dynamics and on the participants? After having analyzed the quantitative data collected from the use of the foot-pedals, and having combined that with the results derived from content analysis of video data of the experiments. It can be shown that the effects of the system on the group dynamics produce diverse reaction patterns varying from heightened to reduced participation and that very different leadership forms manifest themselves in each of the sessions.

Full Reference

Terrence Letiche, "Talking in Circles: A Communication Experiment on the Effects of Direct Visual Feedback-Loops on Group Dynamics", Master's Thesis for the Media Technology programme, Leiden University (The Netherlands), 2014