Media Technology MSc

MSc Thesis


Title

Computer Assisted Brainstorming: Which Ideation Tool is Best and What Makes It Best?

Student(s)

Xander Bos

Year

2016

Abstract

The purpose of this study is to determine which ideation software, referred to as tools during the paper, is the best one available and why this is the case. After analyzing 83 different tools, a selection of four tools is made. A fifth tool is developed specifically for this research, with the goal of testing the effectiveness of leveraging a dynamic type of word database, as the four selected tools all rely on static types of word databases. An experiment is then performed with 31 participants, using a specifically designed method for this study and a method based on four well-known characteristics that describe the quality of ideas created through brainstorming methods. The results of the experiment show that a static type of database, focused on specific category, in combination with random selection offer the best ideas.

Keywords

Creativity, ideation, brainstorming software

Full Reference

Xander Bos, "Computer Assisted Brainstorming: Which Ideation Tool is Best and What Makes It Best?", Master's Thesis for the Media Technology programme, Leiden University (The Netherlands), 2016