Media Technology MSc

MSc Thesis


Title

Aiding Virtual Maze Traversal Tasks by Subliminal Priming

Student(s)

Wilco Tomassen

Year

2009

Abstract

It is known that it is possible to subliminally prime subjects for a large number of psychological concepts and processes. However most research in this area focuses on finding the concepts and processes that can be primed, rather than how to exploit the concepts that can be primed. In this study we test the hypothesis that subjects that are subliminally primed for correct decisions in a virtual maze task perform better than subjects that are primed with non-information. The results we have gathered do not confirm this hypothesis and show that participants primed either with correct or non-sense information do not score significantly different on the maze task we developed. We discuss a number of factors that could possibly have a negative effect on subliminal priming, such as being aware that one of the presented choices is correct whereas the others are not.

Full Reference

Wilco Tomassen, "Aiding Virtual Maze Traversal Tasks by Subliminal Priming", Master's Thesis for the Media Technology programme, Leiden University (The Netherlands), 2009