Media Technology MSc

Do Warriors, Villagers and Scientists Decide Differently? The Impact of Role on Message Framing


Abstract

The role people play in real or virtual environments can have an influence on how we make decisions. Furthermore, it has been suggested that stimulating analytic or impulsive information processing can influence framing effects. In this study we combine these previous results and examine whether virtual role-playing influences the strength of the effect of message framing. Participants were subjected to an experiment in which they played different characters in a computer game. Within the game, the effects of different types of message framing where measured. The results suggest that susceptibility to attribute framing increases when role-playing an impulsive character. The current study contributes to the existing literature both by demonstrating a novel effect virtual role playing has on our information processing, as well as by introducing games as a novel medium for studying the effects of message framing.

Winner of the Best Paper Award at the INTETAIN 2016 conference!

For screenshots of the game, see Jorrit's blog.

Reference

Jorrit Siebelink, Peter van der Putten and Maurits C. Kaptein, Do Warriors, Villagers and Scientists Decide Differently? The Impact of Role on Message Framing. In: 8th International Conference on Intelligent Technologies for Interactive Entertainment (INTETAIN), 2016. Best paper award.