Title: “Social Media Metrics for the Cultural Heritage Sector”

Author: Thijs Waardenburg

Abstract:
The online presence of organizations is long gone from being just a web page. Social media such as Facebook, Twitter, and Flickr have enabled easy, inexpensive interaction between millions of individuals and communities. This has not gone unnoticed by cultural heritage institutes. The question is what all this social media activity brings. Even if an institute knows what it tries to achieve online, and knows what to use and measure, the metrics often consist of confusing accumulation of statistics, across several systems and they reveal little about online user behavior, engagement and satisfaction. In the research project Museum Compass a social media monitor is developed, which contains data of most current and historic online activities on Facebook, Twitter, YouTube, Foursquare and Flickr of all registered Dutch museums. A first – i.e. experimental – version of this monitor has been developed, and we believe that this is a good moment to discuss our approach and preliminary results.

Location: Snellius Room 413
Time: 13h15 - 13h45